All Collections
Motion Features
Creative Insights for Meta & TikTok
Creative Insights for Meta & TikTok

Get deeper insights with our new creative view! Access views like gender and age breakdowns and video drop-off charts.

Carissa avatar
Written by Carissa
Updated this week

📈 You now have the ability to see deeper insights on individual creatives with Creative Insights!

How to access Creative Insights

To view the individual creatives performance:

  • Select the thumbnail to preview the creative

  • Select the 'Creative Insights' button on the top bar of the preview

What views are available in the Creative Insights tab?

Meta

  • Active status and the create date for when the creative asset has launched

  • Creative tags (if on a custom brand plan)

  • Video Plays (watch ratio)

  • Gender & age breakdown

  • Performance metrics

TikTok

  • Active status and the create date for when the creative asset has launched

  • Creative tags (if on a custom brand plan)

  • Video Plays (CTR vs Audience Retention) - TikTok allows you to dive deeper into video plays, seeing exactly when the viewer dropped off in the video! (as shown below)

  • Gender & age breakdown

  • Performance metrics

There are some scenarios where Video Play charts will not show in the Creative Insights view.

  • TikTok spark ads

  • Meta carousel ads (as there may be multiple videos)

  • Dynamic creative ads

  • Meta page posts (reach out to us to potentially solve this scenario - as there may be a permissions issues)

Share insights with your team

With the creative insights feature, you also have the ability to share this view directly with your team.

  • Select the 'Copy Link' button in this view, which will generate a shareable URL to the insights within this creative.

This link isn't shareable with anyone outside your Motion organization, so only those who are listed members in your Motion account will see this link page.

Did this answer your question?