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Getting Started with AI Chat in Motion

Welcome to AI Chat — your creative strategy assistant that connects research, analysis, ideation, and optimization in one conversation. (And honestly, where the ✨magic✨ happens.)

Ed Ilnicki avatar
Written by Ed Ilnicki
Updated over a week ago

What is AI Chat?

AI Chat uses Runneth, the latest version of our Creative Strategy AI Agent, to analyze your ads and account data in real time. Unlike general-purpose AI tools, Runneth gives you specific, nuanced outputs based on your actual creative performance.

Think of it as an expert who knows your account inside and out, ready to help you:

  • Understand why ads are working

  • Research what competitors are testing

  • Generate new concepts and hooks

  • Optimize existing creative

Everything can happen in one conversation, you don't need to run separate tasks for research, then ideation, then analysis. You can connect all those dots seamlessly as your thinking evolves.

Start an AI Chat from your home page 🏠

When you log in, go to your Home page and you'll see What do you want to work on today? with an open text box where you can ask anything. This is your starting point for working with Runneth.
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Thought starters to get you going

Not sure where to start? Below the text box you can choose from curated prompts organized around the creative strategy flywheel:

  • Suggested — A mix of popular prompts across all categories

  • Analyze — Break down performance, trends, and insights from your ad account

  • Research — Explore what competitors and other brands are testing

  • Ideate — Generate new concepts, hooks, and creative angles

  • Optimize — Fine-tune ads for better performance

Add context to focus your conversation

Before you start chatting, you can add context to help Runneth understand what you're analyzing:
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Select a report, ad category, or brand

  • Choose a specific report you've been running

  • Pull in ads from a particular AI tagging category

  • Analyze brands you're following in Inspo

Upload attachments

Add files to guide the conversation:

  • Brief templates you send to creators

  • Brand guidelines

  • Product-specific messaging rules

  • Screenshots or reference materials

This gives Runneth guardrails for how to think about your brand and creative.

How AI Chat conversations work

Once you hit the arrow button to start your conversation:

  1. Check AI Tasks in Progress at the bottom of your screen to see progress updates on conversations you've started

  2. When complete, you'll get a link to your full conversation in AI Chat history

  3. You can keep working or come back later by clicking AI Chat in the sidebar to see all of your conversations

From there, you can:

  • Continue the conversation with follow-up questions

  • Add more context or attachments

  • Follow suggested next steps Runneth offers

  • Connect different stages of the creative strategy process

Example conversation flow

Here's how you might use AI Chat to go from research → ideation → execution:

  1. "What messaging angles are my competitors testing?"

  2. "Compare that to what's performing well in my account"

  3. "Create three new concepts based on those gaps"

  4. Turn the strongest concept into a creator brief"

All in a single, plain-language conversation. No switching between tasks or losing context.

Other ways to start conversations

Report-level conversations

On top-performing reports, you can start a conversation about that specific data:

  • Ask anything

  • Analyze this report

Note: This option only appears on top-performing reports and when grouped by Ad name or Creative (not when grouped by Landing page or Copy).

Creative-level conversations

Double-click any ad thumbnail to open Creative Insights, then start a conversation about that specific ad. Some thought starters:

  • Analyze this ad

  • Give me new hook ideas based on this ad

  • Spark wild ideas based on this ad

Find your conversation history

Every conversation lives in your AI Chat section (find it in the sidebar). Use it to:

  • Revisit ideas and analysis

  • Continue conversations you started earlier

  • Search past outputs

  • Share winning concepts with your team

Each conversation should link to the creatives or reports you started from, so you can quickly jump back to the source.

Share your outputs

Use the Share button in the top right of any conversation to create a Snapshot. Add context like "check out idea #3, feels like a winner" and share the link in Slack, email, or your project management tool.

Anyone with the link can view it — no Motion account needed.

Tips for better conversations

Be specific with your questions Instead of "analyze my ads," try "why are my UGC ads outperforming studio content?"

Add context early Upload brand guidelines, brief templates, or reference ads before you start. It helps Runneth understand your brand voice and creative standards.

Keep the conversation going Don't stop at the first output. Ask follow-ups like "what should I do next?" or "turn this into a Slack update for my team."

Connect the dots across the flywheel Use one conversation to move from research → ideation → optimization. This is where Runneth really shines.

What makes AI Chat different

Old way (AI Tasks):

  • Run separate tasks for research, analysis, ideation

  • Start over each time with new context

  • Limited follow-up options

New way (AI Chat):

  • One conversation that flows across the creative strategy flywheel

  • Runneth remembers context as you refine ideas

  • Natural language — just ask what you want to know

  • All your account data is already powering the conversation

Real talk: This is a huge shift. AI Chat isn't just about running tasks faster — it's about working the way you actually think, connecting insights across research, ideation, and execution without losing momentum.
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FAQs about AI Chat in Motion

Which conversation should I start with?

Jump in with whatever question you actually have. The beauty of AI Chat is that you don't need to pick the "right" task anymore — just ask what you want to know, and Runneth will figure it out.

If you want a recommendation: Start with "Analyze account performance" or "Give me five new ad ideas" to get a feel for how Runneth thinks about your creative.

How long do conversations take to process?

Processing times vary based on the complexity of your question — anywhere from a couple of minutes to around 10 minutes for deeper analysis or larger accounts.

If you're seeing significantly longer processing times, let our Support team know.

My conversations are failing to run — why?

We're constantly improving Runneth's logic, but sometimes bugs show up. If you're seeing repeated failures, reach out to Support so we can take a closer look.

Do AI Chat conversations support custom conversion events?

AI Chat pulls data from Creative Summaries, which only include standard Meta metrics like spend, purchases, and ROAS. Custom conversions aren't available at the creative level from Meta.

What this means:

  • Conversation outputs may not align with reports using custom conversions

  • For custom conversion data, rely on your saved Motion reports

  • AI Chat is best for spotting creative trends from standard Meta data

Can I use AI Chat with TikTok/YouTube/LinkedIn ads?

Currently, AI Chat only works with Meta ads and data.

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