What is Inspo?
Inspo is Motion's tool to discover, save, and organize ads from other brands. Use it to analyze competitor strategies, build inspiration boards, and track creative trends.
Inspo works at the workspace level - each workspace has its own set of boards, saved ads, and followed brands.
Heads up: Inspo currently displays ads from Meta's Ad Library only.
Where to find Inspo
Open Inspo from the left sidebar in Motion (the photo icon).
You'll see four sections:
Following: The latest ads from the brands you follow
Saved: Individual ads your team has saved
Brand Intel: All the brands you follow with links to their overview pages
Boards: Groups of ads you've organized by theme or project
Only Account Owners, Admins, and Collaborators can make changes in Inspo.
Guests and non-Motion users can only view boards that are shared via link, they can't make changes or access the rest of Inspo.
We're planning to add more options for guests and external users in the future.
Following brands
To follow a brand:
Find them in the search bar
Click on the brand to view their profile
Hit Follow to add them to your Brand Intel page
You can follow as many brands as you like! And if you can't find one in the search bar, grab a URL from their Facebook page or Meta Ads Library and add it. ⬇️
Saving ads to boards
To save an ad to a board:
Click on any ad in Inspo to open the preview
Select Save to Board
Choose an existing board or create a new one
The ad will now appear in that board
Creating boards
To create a new board:
Click Create Board on the left sidebar
Name your board and add a description (optional)
Start adding ads to organize your research
You can create as many boards as you need, we recommend grouping them with Folders by type (video, static), messaging angle (humor, nostalgia) or prospect stage (TOFU, MOFU, BOFU).
Sharing boards across workspaces
Any boards your create in Inspo will be saved in that workspace, but you can add them to other workspaces in your Motion organization as well.
Click the three dots in the top-right of a board (or next to board's name on the left sidebar)
Hit Manage access
Check off the linked workspaces you want to share this board to (or toggle share with all current & future workspaces)
This will automatically create the board and the folder in the other workspaces you've picked.
Sharing boards with your team
Open the board you want to share
Click the Copy Link button in the top-right
Share the link with anyone that has a Motion profile in your account, they'll need to log in to view it.
Can I share Inspo with someone who doesn't have a Motion profile?
Yes, but they'll have a "view-only" experience without editing boards or following new brands.
Inspo is best experienced by Motion users - remember that each Inspo space is workspace-specific.
Grabbing transcripts from Inspo ads
When you find a video ad with a compelling script you can get a copy of it in a few clicks to use in your next creative brief. Perfect in a time-crunch, no manual transcribing required.
Double-click into the ad you're loving and the transcript should populate right away. ⏬
You can copy time-stamped sections (great for keywords) or scroll down and copy the entire transcript.
This feature works for ads you've saved and new ads as you discover them through Brand Intel.
Using AI tasks with brands in Inspo
When viewing a brand, you can run AI analysis tasks to get insights:
Go to a brand's profile in Inspo
Pick an AI task on the brand page (try "tell me what this brand is testing right now" for spying 👀 )
Completed tasks can be found in your Inbox!
FAQs
Does Inspo replace the original Creative Research?
Yes. We migrated customers using Creative Research (saved boards, etc.) to Inspo in November 2025.
Our first iteration of Creative Research laid the groundwork, but it was limited since it ran at the organization level, we're confident that setting up Inspo at the workspace level will be a better experience.
What additional features will be added to Inspo?
Stay tuned! We're working on more options for sharing content from Inspo and a better way to discover new concepts and ideas.