Getting started with Inspo in Motion

Inspo is Motion's tool to explore, save, and organize ads from top brands. Use it to spot creative trends, analyze what's working in your industry, and build inspiration boards your whole team can reference.

Inspo works at the workspace level - each workspace has its own set of boards, saved ads, and followed brands.

Open Inspo from the left sidebar in Motion (the photo icon). You'll see five sections:

The Discover feed is where you'll find curated creative from 600+ brands across 30+ industries. These aren't random, they're the ads driving real spend and showing up in your customers' feeds right now.

Formats you haven't tried — At the top of the feed, you'll see the visual formats that you haven't tried (based on the connected Meta ad account in your workspace). Clicking any category will help filter your Discover feed to draw inspiration for that specific format
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The main feed — Below that, scroll through all the curated ads. We recommend blocking some regular time in your calendar for "quality doomscrolling" in this feed. You can keep scrolling as long as you want, or use the filters to narrow things down.

Use the filters across the top to dial in exactly what you're looking for:

Click the settings icon in the top right to toggle what info shows on each ad card:

This gives you full control over how much detail you see at a glance — whether you want a clean visual browse or a data-rich feed.

See something you love? Hit the Save button on any ad and add it to one of your boards. You can quickly build collections based on themes, formats, or however you're organizing your creative research.

Want to see only the brands your workspace is following? Toggle from "For You" to "Following" at the top of the Discover feed. Same filterable experience, just narrowed to your followed brands.

Here's a killer way to use Discover: put yourself in your customer's shoes and see what they're seeing:

You'll see the ads your customers are being served. Look for patterns: What visuals cut through the noise? What formats keep showing up? This is gold for understanding your competitive landscape.

The Trending section in Inspo surfaces the most saved ads and most followed brands across Motion users every week. It's a great way to spot what's getting attention across the platform and stay ahead of the game.

Within trending ads, you can filter by industry to get a closer look at what's hot right now in your competitive space.

To follow a brand:

You can follow as many brands as you like! And if you can't find one in the search bar, grab a URL from their Facebook page or Meta Ads Library and add it by scrolling down and selecting Add a missing brand. From there, you can copy and paste that brand's Facebook page or Meta Ads Library link.

⬇️ Brand pages also include a "more brands like this one" drop down option. So if you're looking to follow related brands (same industry, adjacent products, etc.) this is a great way to quickly find them.

The Brand Intel section shows all the brands you're following. Instead of clicking into each brand individually, you'll see cards with key insights:

This is a game changer for creative strategists. Scan through all your competitors at once and spot patterns in their visual formats, fast. No more clicking into each brand to see what they're testing.

As you follow more brands, you'll want to focus into subsets of them. You can filter by industry in Brand intel (at the top of the page) to get a focused view.

The Saved section is an activity feed of everything you or your team has saved, whether from the Discover feed or somewhere else.

You can sort and filter through your saved ads in several ways:

To save an ad to a board:

You can also save ads directly from the card view in Discover, Trending, or a brand page by hitting the bookmark icon in the top right.

To create a new board:

You can also create a board from the Discover feed by hitting save and entering a board name that hasn't been used in this workspace yet.

You can create as many boards as you need - we recommend grouping them with Folders by type (video, static), messaging angle (humor, nostalgia) or awareness stage (TOFU, MOFU, BOFU).

You can leave comments directly on ads in Inspo. This makes it easy to share thoughts, flag what you like about a creative, or leave notes for your team right where the ad lives.

Whether you're saving an ad for later or reviewing a board with your team, comments keep the conversation tied to the creative so nothing gets lost in Slack or email.

Any boards you create in Inspo will be saved in that workspace, but you can add them to other workspaces in your Motion organization as well.

This will automatically create the board and the folder in the other workspaces you've picked.

Yes, but they'll have a "view-only" experience without editing boards or following new brands. Inspo is best experienced by Motion users.

In addition to sharing Inspo boards internally within your organization, you can share boards externally with partners outside your org.

Once invited, the external partner can choose which organization and workspace they want the board to live in on their end.

Shared boards are read-only. External partners cannot edit or delete the original board.

They can:

Duplicating a board creates a completely independent copy, so any edits won't affect the original shared board.

This allows teams to collaborate with external clients or partners while keeping full control over their original Inspo boards.

When you find a video ad with a compelling script you can get a copy of it in a few clicks to use in your next creative brief. Perfect in a time-crunch, no manual transcribing required.

When viewing a brand, you can run AI analysis to get insights:

Click here for more info about AI Chat in Motion.

Does Inspo replace the original Creative Research? Yes. We migrated customers using Creative Research (saved boards, etc.) to Inspo in November 2025. Our first iteration of Creative Research laid the groundwork, but it was limited since it ran at the organization level — we're confident that setting up Inspo at the workspace level is a better experience.

What ad platforms does Inspo support? Inspo currently pulls ads from Meta's Ad Library. We're actively exploring a TikTok integration, stay tuned for updates.

What are AI tags and how do they work in Inspo? Motion's AI automatically tags ads in Inspo with visual format. You can filter the Discover feed by these tags to find exactly the type of creative you're looking for, and toggle AI tag display on ad cards using the settings icon.

What additional features will be added to Inspo? Stay tuned! We're working on more options for sharing, discovering content, and deeper search capabilities within Inspo.