Custom Tagging

Tag creatives with insights, track performance, and easily share those with your team with custom tags

Carissa avatar
Written by Carissa
Updated over a week ago

Getting started with Custom Tags

Tagging is only available on some plans. Contact our support team through the chat bubble below for information on getting access!

Motion’s custom tagging feature allows you to tag creatives to track insights - tag winners, ads that flopped, new personas, individual team performance, small changes or big swings.

Tagging allows you to easily organize insights and communicate those with your team, improving your creative testing workflow.

How to set up Custom Tags

Tags will only be available on custom plans.

To add tags to your creatives you need to have collaborator access or higher. Guests can still view tags.

Tags are added on the creative asset level. Therefore, they are not added to the specific ad name, but rather the creative asset itself. To add tags to a creative:

  • Head into any Top Performing report, and select the ad preview (thumbnail).

  • Select a pre-made tag, or create your own. Add multiple tags if needed.

(Optional) Colour code your tags to organize tags further.

Viewing your tags

There are two sections you will see tags listed. You will see tags under each creative preview, as well as within its own column in the table chart.

To enable the table chart view toggle "show tags column" under the table settings.

Filtering reports by tags

Once you’ve created your tags, you’ll then be able to filter both your Top Performing and Comparative reports by those tags.

  • Select ‘Add filter’ at the top of your report.

  • Choose the ‘tags’ option, and select the desired tag.

You’ll now see your report filtered for creatives which match the selected tags.

You can build Comparative Analysis reports with tag filters as well:

Deleting tags

You can delete tags in two ways:

  • You can delete a tag within the preview itself.

  • You can delete and edit tags in the bulk editor, by selecting the three dots next to one of the listed tags to open the Manage Tags pop up.

Tagging is only available on some plans. Contact our support team through the chat bubble below for information on getting access!

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