Finding Creative insights
There are two ways to access creative insights in your report:
From the table view
Scroll down to the Table view
Hover over a creative
Select Creative insights when it appears
From a card
Select any card in your report
Open the preview
Click on Creative insights
Overview tab
When you open Creative Insights, you'll land in the Overview tab. Here's what you'll find:
Creative details
The creative asset itself
Feed placements where it's running
Download options for the creative
Performance metrics
Spend trends (is it performing, declining, or scaling?)
Launch date
Active status (active or inactive)
AI tags
Motion automatically assigns AI tags to your creatives based on what's in them
For a closer look at AI tags, head over to this article!
AI tasks
Run AI-powered insights on your creative
Check out this article for a closer look at AI tasks
Performance tab
The performance tab gives you detailed breakdowns that you can't find anywhere else in Motion:
Video analysis
See metrics like drop-off rates to understand when viewers lose interest
Placement breakdown
View how your creative performs across different feed placements
Gender and age breakdown
See how different demographics respond to your creative
You can switch between different metrics for each section to compare performance
Performance metrics
At the bottom, you'll find a performance metrics table that matches whatever preset you have selected in your main report. Click the dropdown to switch between presets and watch the data update in real time
Notes tab
Use the notes section to collaborate with your team:
Add a note about the creative
Click share to Slack
Choose your Slack channel
Hit send
The note will be sent directly to your Slack workspace with context about the creative.
Need help?
If you have questions about creative insights:
Check out our Help Center
Chat with our support team (bottom right corner)
Email us at [email protected]