🏠 Your new homepage
When you log in, boom. Everything important now lives in one sleek place.
Leaderboard 2.0 means no more sidebar clutter. The leaderboard now lives directly on your homepage. Now featuring your top creative from the past week, as well as your account overview, performance shifts, and weekly rankings. Learn more about your leaderboard right here.
By default, the Motion Agent has been added to your team.
Additional AI Creative Strategists (built by the brightest minds in DTC marketing) can be added to your team for even more tips, recommendations, and new ideas.
To start, only account owners can add experts to your workspace.
Once your account owner has added 1 agent, admins and collaborators can add additional agents.
🤖 The Motion Agent
We recommend starting here! You can instantly surface trends, generate insights, and spin up performance-ready concepts with free Motion tasks. No digging through ad accounts, no delays. It's like having a junior strategist on call 24/7.
If you're juggling priorities and need speed without sacrificing quality, this is your new unfair advantage.
🏆 Work with the pros
You can tap into the minds of world-class DTC experts by adding their AI Creative Strategists to your team. Get help with UGC scripts, turning video ads into static, finding the best hook from your current video ads, and so much more.
The creative strategy marketplace is here, and it's growing.
Top DTC minds on the planet have built AI tasks tailored to real creative workflows. These AI Creative Strategists analyze your live Meta ad account data and deliver recommendations tailored to your brand based on past performance.
🛠 Running AI tasks
Tasks live in the Explore AI tasks dropdown in the top-right. Tap into these for all your power moves.
Some free Motion tasks to start with:
Give me new hook ideas - quickly get a batch of new hook concepts to test based on high performers in your account.
Track this month's winning themes - find what's working for your brand to inspire your next creative jam session.
Spark wild ad ideas - this is your permission to get a little weird. Taking big swings can build your creative diversity quickly, so this task is great for thinking outside the box.
You can also run tasks for a single creative by double-clicking it on the homepage and choosing which task you'd like to run! (This used to be labelled as the Creative Insights menu)
Locked tasks? If you’re not working with a particular expert yet, you’ll see some tasks locked. You’ll be prompted to subscribe directly from there.
🎩 Creative strategy marketplace
From the left-hand sidebar, you can open the Expert Agents & Tasks space to explore all of the experts available to add to your workspace. Stay tuned for more being added here soon!
Under My agents, you can see which AI Creative Strategists you are currently using. You can come here to manage existing ones, like removing one from a workspace.
Also in the Expert Agents & Tasks, you can also view all the past tasks that you've run from the left-hand timeline.
FAQs
What are AI Creative Strategists?
AI Creative Strategists can perform creative strategy tasks for you. These agents are created by real industry experts working in DTC, giving you much more specific and nuanced outputs than you’d get from using a general AI tool like ChatGPT or Gemini.
The agents analyze real creative and data in your Meta account, giving you specific recommendations that are completely unique to your brand.
Each expert has created different tasks you can run. These tasks are like getting an expert to analyze your strategy or guide you in your daily work.
How long do AI tasks take to run/process?
It depends on the type of task you're running! Here's a breakdown:
Account-wide tasks (audits) can be as quick as 1-2 minutes, but for larger accounts with a lot of creative to review they can take up to 10 minutes.
Individual creative tasks (like give me new hook ideas based on this ad) can be as fast as 30 seconds, and typically are done in less than 5 minutes.
If you notice processing times significantly longer than this, please let our Support team know so we can take a closer look.
Can I build an AI Creative Strategist?
Yes, we'd love to talk to you. We've started with a collection of agents from well-known DTC experts. But this opportunity is open to all experts with advertising skills they'd like to monetize in new ways.
Whether you're an agency, a solo consultant, or a talented brand operator, reach out and let's talk about getting your idea live in Motion’s Marketplace. Get in touch right here.