What are AI tasks?
AI tasks are specialized AI agents created by real industry experts working in DTC (direct-to-consumer). They perform creative strategy tasks by analyzing real creative and from your ad account to give you recommendations unique to your brand.
Unlike general-purpose AI tools, these strategists provide specific and nuanced outputs. These tasks are like having an expert analyze your strategy or guide your daily work.
They speed up customer research, find opportunities in your ad data, gut-check your strategy, and increasing your creative output.
Run tasks from your homepage 🏠
When you log in, boom. You can start running AI tasks on your top creative from this week. Explore the kind of task you're looking for by category (brainstorm, analyze, or find iterations) and by the AI Creative Strategist you want to work with.
By default, the Motion Agent has been added to your team.
Additional AI Creative Strategists (aka AI Agents) can be added to your team for more tips, recommendations, and new ideas.
If you want to add an agent to your team, you can navigate to the Explore Agents section of Motion (left sidebar) and pick your new teammate. Almost all of our Agents are free to add to your Motion account.
To start, only account owners can add experts to your workspace.
Once your account owner has added 1 agent, admins and collaborators can add additional agents.
Scroll a bit further to see:
What your competitors recently launched (and run tasks off their creatives)
Your performance shifts (what's scaling, declining, launched, and recently paused)
And your Leaderboard. It features your top creative from the past week and weekly rankings. Learn more about your leaderboard right here.
Running AI tasks 🛠
You can run 3 kinds of AI tasks in Motion:
Account-wide tasks live in the Explore AI tasks dropdown in the top-right. Start with: Analyze my creative diversity. It breaks down your visual, messaging, and concept variety over the last 30 days, so good for picking where to expand your options. It's quickly becoming one of our most popular tasks.
Report-level tasks appear near the top of each report, just below your filters and date range. Analyze this report is our most popular AI task, it breaks down what's working, what's not, and helps spark where to go next.
Creative-level tasks can be run by double-clicking the thumbnail, opening Creative Insights, and choosing which task you'd like to run. Some to start with:
Analyze this ad
Give me new hook ideas based on this ad
Spark wild ideas based on this ad
Locked tasks? If you’re not working with an expert yet, you’ll see some tasks locked. You’ll be prompted to add the expert to your team.
From the left-hand sidebar, you can open the Explore Agents space to explore all of the experts available to add to your workspace.
🤖 The Motion Agent
Start here! You can instantly find trends, get insights, and spin up performance-ready concepts with Motion tasks. No digging through ad accounts, no delays.
If you're juggling priorities and need speed without sacrificing quality, this is your new unfair advantage.
🏆 Work with the pros
You can tap into the minds of DTC experts by adding their AI Creative Strategists to your team. Get help with UGC scripts, turning video ads into static, finding the best hook from your current video ads, and so much more.
Experts have built AI tasks tailored to real creative workflows. These tasks analyze your Meta ad account data and deliver recommendations tailored to your brand based on past performance.
📫 AI Task Inbox
Inbox keeps every task you've run organized. It's also great for finding completed tasks that you started but last track of.
Use it to idea, analysis, and iteration organized and searchable. Each task links back to its creative so you can revisit winning ideas fast.
FAQs
Which AI task should I run first?
We highly recommend starting with Analyze this report, it's our most popular AI task because it gives you a plain-English summary of what's working.
It recognizes your filters so you can narrow down creative for quick analysis. Perfect when your team is asking "which ads are crushing it right now?"
Once you've tried that, check out Analyze my creative diversity for a low, medium, or high rating for the last 30 days.
What are AI Creative Strategists?
AI Creative Strategists perform creative strategy tasks for you. These agents are created by real industry experts working in DTC, giving you much more specific and nuanced outputs than you’d get from using a general AI tool like ChatGPT or Gemini.
The agents analyze real creative and data in your Meta account, giving you specific recommendations unique to your brand.
Each expert has created different tasks you can run. These tasks are like getting an expert to analyze your strategy or guide you in your daily work.
How long do AI tasks take to run/process?
It depends on the type of task you're running. Account-wide tasks can be as quick as 1-2 minutes, but for larger accounts they may take closer to 10 minutes. Report-level or creative level tasks should be in a few minutes max.
If you notice processing times significantly longer than this, please let our Support team know so we can take a closer look.
My AI tasks are failing to run, why is that?
We're constantly improving the logic behind our tasks, but sometimes bugs show up. There's more info right here. If you're seeing a task fail repeatedly, let us know.
How do I share task outputs?
Use the Share button in the top right of your task output (report) to create a Snapshot. You can add details like "check out idea #3, feels like a winner" and share the link in Slack, email, or a project management tool.
Anyone with the link can view it, no need for them to sign up, just good ideas, faster.
I want to get feedback on ads before launching them, where should I start?
Most of the AI tasks in Motion analyze data straight from your ad accounts, but some are great for a gut check before you put spend behind them:
Get expert feedback on your next ad (UGC Buddy) - upload a video file and get critical tips and improvements for your content.
Give me feedback on my ad idea (Mirella) - share some notes about your concept to get it analyzed by the master of creative diversity.
How do I enter a prompt for the AI tasks I want to run?
Some of our AI tasks will ask for some details (like a few sentences about your ad idea or campaign strategy) before they can run. But most of our tasks run off a single click - no prompt required. Once you've started one, you can sit back and wait for the output to arrive in your account.
Can I build an AI Creative Strategist?
Yes, we'd love to talk to you. We've started with a collection of agents from well-known DTC experts. But this opportunity is open to all experts with advertising skills they'd like to monetize in new ways.
Whether you're an agency, a solo consultant, or a talented brand operator, reach out and let's talk about getting your idea live in Motion’s Marketplace. Get in touch right here.
Do AI Agents support custom Conversion Events?
AI Agents pull data from Creative Summaries, which only include standard Meta metrics like spend, purchases, and ROAS. They don’t include custom conversions, since Meta doesn’t provide those at the creative level.
What this means:
Your Agent outputs may not line up with reports that use custom conversions.
For the most accurate view of custom conversions, rely on your saved Motion reports.
Agents are best used for spotting creative trends and surfacing insights from your standard Meta data.