The Winning Combinations report is your go-to for diving deeper into how different testing variables perform in relation to one another. Curious about which elements are working best across your creative tests? This report pulls out those key insights automatically!
Why Use the Winning Combinations Report?
Let’s say you work with different creators. You might be wondering:
Which offer type resonates best with each?
What video format is driving the highest engagement?
Which hooks and concepts work best with specific creators?
How to Set Up a Winning Combinations Report
Naming Conventions
Before you dive into generating reports, make sure your naming conventions are set up in Motion:
Head to the top-left menu, navigate to Workspace Settings and click on the Naming Convention tab.
Pro Tip: If you're unsure about setting this up, don’t hesitate to reach out to your dedicated CSM (Customer Success Manager), who can walk you through the process.
Resources:
If you want to explore a more advance naming convention recommendations, check out our Optimized Ad Naming - Creative Learnings Template!
Create the Report
Once naming conventions are in place, it's time to set up your report:
Go to Create Report and select Winning Combinations from the report types list.
Pick Your Variables
In this step, you're going to choose the elements you want to compare:
First, select your main property. For instance, compare influencers to see which ones perform the best.
Next, choose your secondary property—this could be anything like offer type, video format, concept, or hooks.
Your report will then pull in all the data based on the naming conventions you set earlier!
Explore Your Results
You’ll now see a table displaying all your creators (or whatever your main property was) and how each of them performs across the variables you’re analyzing. For example:
Optimus Prime performs best with a “Buy One Get One” offer, while Bumblebee rocks it with “New Messaging.”
Pro Tip: Don’t forget to select the metric that matters most to you. Whether it’s ROAS, Cost per Lead, Click-Through Rate, or Cost per App Install, you can adjust it in the report to match your campaign goals.
Secondary Metrics for Extra Insights
Want even more data? You can also add secondary metrics like spend or click-through rate to dig deeper into why a particular element is performing well. For example:
You might notice that while both “Buy One Get One” and “50% Off” offers perform well for Optimus Prime, “Buy One Get One” edges out slightly in terms of ROI.
Dive Deeper with the Table View
The table view is where you can explore the nitty-gritty details of how different elements perform. For instance, you might be running three different offer types: Buy One Get One, 50% Off, and New Messaging. The table will allow you to see exactly how these compare, both in your primary and secondary metrics.
Time to Pull Your Winning Insights!
The Winning Combinations report is designed to save you tons of time while giving you the insights you need to optimize your campaigns.
Ready to see what’s working best? Jump in, and if you need help setting up filters or naming conventions, just reach out to your dedicated CSM!
Happy analyzing!