Welcome to Creative Research—an exciting feature within Motion designed to inspire your creative process and streamline ad research. Whether you’re looking for inspiration from top-performing brands or need a handy way to save and categorize ads, Creative Research is here to up your competitive analysis game.

Creative Research is your ultimate hub for finding, saving, and organizing ad inspiration from Meta and Tiktok.

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Creative Research allows you to save ads and content from other brands, serving as a centralized space for all your ad inspiration needs.

Use your boards to collect ads together as a team, helping you collaborate and inspire ideas during team brainstorms.

Follow your top brands, study their creative mix, and monitor new offers & creative tactics.

Show clients, bosses, and creative teams specific ad examples to get approval and buy-in. It's like a mood board...but for your ad inspo.

Clearly communicate your vision by linking to boards with specific ad ideas & inspiring examples.

Build boards to share with new clients. Or onboard new hires with collections of your brand’s best ads

Sign into Motion and click on the “Creative Research” icon on the left.

All your saved ads and boards are accessible organization-wide from the sidebar on any workspace. Owners, Admins, and Collaborators can all contribute, and all guests can view the boards you create!

Explore curated ad Collections saved by our team and top creators—handpicked ads based on specific themes like "Science and Stats" or "Dramatic Demonstrations." These collections showcase top-performing ads in various categories, providing you with even more creative fuel for your campaigns.

You can easily select ads from these collections to your boards and share them with your team.

Don't miss this article for a step-by-step guide on setting up, saving, and managing your ads within boards, and explore how to unlock deeper insights using the full range of Creative Research tools and Brand Intel.