Create your landing page report
Click Create report
Select Top performing report (you can also modify an existing Top performing report)
Name it something like "Landing Page Audit"
Change Group by to Landing page
Switch to Card view - this shows visual previews of each landing page
Why card view works best
Card view lets you:
See a preview of each landing page your ads are running to
Click and scroll through the landing page preview
Access direct links to visit the actual pages
Key metrics to track
Focus on these metrics to understand landing page performance:
Spend - Shows how many dollars you're putting behind ads for each landing page
Return on ad spend (ROAS) - Measures the return on those dollars
Click to ATC ratio - Reveals what happens when people land on your site
ATC to purchase ratio - Shows if people who add to cart actually buy
Customize these metrics to whatever is most important for you!
What these metrics tell you
The click-to-cart and click-to-purchase metrics help you spot specific issues:
Are people adding to cart but not purchasing?
Is something wrong with your shipping options?
Do you have a pricing problem (etc.)?
These insights help you decide which landing pages deserve more ad spend in future campaigns.