Wondering what each member type in Motion can and can't do? We break it down below, including how access works for reporting, Inspo, and Runneth.
In Motion there are four user roles:
Owner
Admin
Collaborator
Guest
The roles at a glance
Owner. Full control of the organization, including billing. Limited to one user.
Admin. Everything an Owner can do except access billing. Can add members, manage workspaces, add/delete Data sources, and create/edit reports.
Collaborator. Works across all workspaces in the organization, but can't access billing, add members, or create and delete workspaces/Data sources.
Guest. Limited to the specific workspaces they've been given, with view access to most areas. Best for external partners who only need to see reports within their assigned workspace.
Organization access
Role | Access billing info | Add new members | Be a syncing user | Access all workspaces | Create or delete workspaces |
Owner | Yes | Yes | Yes | Yes | Yes |
Admin | No | Yes | Yes | Yes | Yes |
Collaborator | No | No | No | ✓ | No |
Guest | No | No | No | Can only access assigned workspaces | No |
Reporting access
Role | View reports | Create or edit reports | Change date range | Create snapshots | Change chart types | See Creative Insights | Change or add filters |
Owner | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Admin | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Collaborator | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Guest | Yes | No | No | No | No | Depends on the integration | No |
💡Another option for Guest users is our Partner share access. Check out the article HERE!
Inspo access
Inspo is Motion's tool for exploring, saving, and organizing ads. It works at the workspace level, so each workspace has its own boards, saved ads, and followed brands.
Owners, Admins, and Collaborators get full Inspo access. They can browse Discover, Trending, Organic, and Following, follow and unfollow brands, save ads, create and organize boards and folders, comment on ads, and share boards.
Guests can't access Inspo. They can only view individual boards that have been shared with them by link, and that view is read-only. If a Guest needs full Inspo, their role will need to be upgraded to Collaborator or higher.
Role | Use Inspo (browse, follow, save, boards, comments) | View a board shared with them by link |
Owner | Yes | Yes |
Admin | Yes | Yes |
Collaborator | Yes | Yes |
Guest | No | Yes (view only) |
Runneth access 🐸
Runneth is Motion's AI creative strategy teammate. It lives in the Motion web app and in Slack.
Owners, Admins, and Collaborators can use Runneth, both the chat in the Motion web app and Runneth in Slack. Anyone with access can chat with it, set up routines, connect integrations, and contribute to your organization's shared Brain.
Guests can't use Runneth. To give someone Runneth access, they need to be a Collaborator, Admin, or Owner.
Role | Use Runneth (chat and Slack) | Purchase additional usage |
Owner | Yes | Yes |
Admin | Yes | Yes |
Collaborator | Yes | No |
Guest | No | No |
For agencies and external collaborators: Guests can't browse in Inspo or chat with Runneth, and Collaborator access applies across all workspaces in your organization. If you need to give an outside partner Inspo or Runneth for a single brand only, keep in mind there isn't a way to scope those to one workspace today. Reach out to us if this is a blocker and we'll help you find the best setup.
Syncing user
The syncing user is the person who initially connects the ad account under the Data Sources tab in Motion. This user can be an Admin or Owner.
When linking an ad account, make sure the Syncing user has full page permissions for the cleanest data integration possible.
For connecting new ad accounts, check out this article.
Guests will see 14 days' worth of data loaded automatically for them, but in order to see longer date ranges and Creative Insights, they'll need to connect their social profile in the Connections tab in their settings, and make sure they've been given permissions to the ad account.
To connect a profile, head to the bottom left menu > Account settings > Connections, and connect a profile.
If you still have questions, feel free to drop us a line by clicking the chat bubble on the bottom right corner!

