Runneth is Motion's AI creative strategy teammate. It lives inside Motion and Slack, connects to your tools and data, and helps performance marketing teams go from signals to strategy to deliverables in one place.
This guide covers what Runneth is, where to use it, what it can do, how to get set up in your first week, and answers to the most common questions.
What is Runneth?
Runneth is an AI teammate for creative strategy. A few things that set it apart:
You talk to it like a coworker. Plain, everyday language. No prompt engineering or special syntax.
It's yours alone. Runneth runs on a private virtual machine (VM) built only for your organization. Your data stays isolated to your own environment.
It has a memory (the Brain). Every file, decision, and preference you save is remembered and reused, so it gets sharper the more you use it.
It's built for your whole team. Tag it in Slack and everyone can work with it together and build on each other's outputs.
It always uses the best model. Runneth is model agnostic and updates automatically, so you never migrate workflows or pick a model.
Where can I use Runneth?
Runneth works in two places that share the same Brain and connected data:
Motion web app. Open Runneth from any workspace to chat, build, and manage your Brain.
Slack. Tag @Runneth in any channel it has been added to and it replies in thread. It can also post scheduled updates on its own.
Note: A preference set in Slack applies in Motion, and vice versa. It's one Runneth, in two places.
What can Runneth do?
Creative strategy
Write hooks. Give it a product, persona, pain point, and awareness stage. It writes hooks across 35+ tactic types.
Analyze creative. Drop in an ad (video or static, yours or a competitor's) and it breaks down the hook, messaging angle, visual format, and what to change.
Generate concepts and briefs. Turn a messaging angle into full concepts, then into production-ready briefs formatted to your template.
Run a brand intake. It builds a full brand context document (voice, products, customer language, competitors) and saves it to the Brain.
Research competitors. Search any competitor by name to pull their active ad library and compare it to your creative.
Performance and data
Runneth connects directly to your Motion ad data. No exports needed.
Meta. Top creatives by spend, ROAS, purchases, CPA, CTR, and more. Demographic splits and period comparisons.
TikTok. Ranked creatives, ad-name rollups, campaign filters, spend and conversion metrics.
Benchmarks. Compare your account against Motion's source-backed benchmarks for your category.
Pattern analysis. Across your top performers, it identifies shared hook tactics, formats, and angles, with next steps.
Deliverables and apps
Creative briefs formatted to your template.
Performance reports as openable pages or documents.
Google Workspace files (Docs, Sheets, Slides) created in your Drive.
Interactive apps with no engineering: dashboards, trackers, brief managers, competitor hubs.
💡 Tip: Have a deck or workflow you already like? Give Runneth the deck and say "create a version of this," or export a workflow to a Markdown file and ask Runneth to reproduce it.
Landing pages
Runneth audits any landing page connected to your ads.
It runs a CRO audit against your ad messaging, flags friction and trust gaps, and returns the top fixes ranked by expected lift, plus an A/B test backlog.
How do I get started in my first week?
You don't need to do everything at once. Follow this order for the fastest payoff:
Build your Brain. This is the biggest lever. Start with two quick wins: your performance context (KPIs, spend thresholds, naming conventions) and a competitor list. Then add brand guidelines and a recent winning brief.
Connect your tools. Slack, Google Drive, Notion, and anything with an API.
Build your first workflow. Pick one high-value task you repeat, like a weekly performance read, and get it right once.
Set your first routine. Schedule that workflow so it runs on its own.
Bring Runneth into Slack. Add it to the channels your team already uses.
Rule of thumb: Anything you rebuild by hand on a recurring basis is a candidate to save as a template or automate as a routine. Tell Runneth your idea and the goal behind it, then ask what it needs to build it.
What is the Brain, and how do I set it up?
The Brain is Runneth's long-term memory for your organization. It's where your brand, audience, product, strategy, and connected data live, so Runneth works from your context instead of generic defaults.
Key things to know:
It compounds. Every output reads the Brain first. Do the work once and it pays off on every future ask.
It's shared. The Brain belongs to your whole organization. One save makes Runneth smarter for everyone, so avoid saving anything you wouldn't want the whole team to see.
You add to it in plain language. Attach a file or describe something and say "save this to the Brain." Add a note about when to use it, for example: "reference these competitors whenever I ask for a teardown."
Skip what Runneth already sees. Your Motion account data, ad library, and connected tools are available directly. The Brain is for context Runneth can't see on its own.
👉 For the full checklist of what to save first and how memory works, see Building your Runneth Brain 🧠.
How do I connect my tools?
Ask Runneth in plain language (for example, "connect Google Drive") and it walks you through it. Most tools connect with a click; others ask for an API key in a secure field.
Tool | How to connect | What Runneth can do |
Slack | "Connect to my Slack," then authorize. Invite to private channels with | Reply in threads, post scheduled reports. See the Slack guide. |
Google Drive/Docs/Sheets/Slides | "Connect Google," authorize, use the file picker for specific files. | Read docs, save reports, create Sheets and Slides. |
Notion | "Connect Notion," authorize. | Search, read, create, and update pages and databases. |
Airtable | "Connect Airtable," authorize. One click, no token needed. | Query bases and read records. |
Shopify | "Connect Shopify," then enter your Client ID, Client Secret, and Shop ID. Runneth shows you where to find them. | Enrich store data into Brain insights: customer segments, product performance, top collections. |
Zendesk | "Connect Zendesk," enter your subdomain, then authorize. | Pull ticket data and use records as context.
|
Any other API (HubSpot, Klaviyo, and more) | Name the tool. Runneth opens the right connect step, using a one-click sign-in or a secure field for your credentials. | Read from, write to, or use it as context. |
⚠️ Never paste API keys or tokens into the chat message. Always use the secure input field Runneth surfaces. Once saved, you won't be asked again in that workspace.
⚠️ Some setup needs an admin. Adding integrations and saving to the Brain may require an admin on your account. If you're blocked, Runneth will tell you who your admins are.
How do I automate reports with routines?
Routines are scheduled work that runs in the background and delivers to Slack or a file, with no manual trigger. Describe what you want and Runneth builds it.
Popular first routines:
Weekly performance read. Top and bottom performers from the last 7 days, posted to Slack every Monday.
Winner alerts. A ping when a creative crosses your spend threshold and beats benchmark.
Competitor digest. A weekly summary of new creatives and angles from brands you track.
Monthly retro. An end-of-month synthesis of what worked and where to focus next.
Tip: Routines compound. A weekly read is more useful in week three than week one, because Runneth compares against its own earlier reads.
👉 Full setup steps are in Sending automated reports to Slack with Runneth 🐸.
How do I get better answers from Runneth?
Give Runneth three things and you'll rarely need a second try:
Goal. Why you want it, not just the task. "5 hooks for cold traffic who have never heard of us" beats "5 hooks."
Context. Who it's for, the brand, the offer, any hard constraint.
Output shape. Format, length, tone, and what you'll do with it.
A few habits that keep answers sharp:
One clear job per prompt. If your ask has "and" three times, it's probably three prompts. Split them.
Reference the Brain instead of re-pasting. "Use our brand voice" is enough once it's saved.
One topic per conversation. Start a fresh chat for a new project.
Correct it in the moment. Tell it what's off, and say when it should carry forward.
👉 See How to prompt masterfully for examples.
What are some example prompts?
Brand setup
"Run a brand intake for [brand name]. Their site is [URL]."
"Here are our brand guidelines. Save this as our brand context."
Creative strategy
"Write 10 hooks for a Meta ad targeting burned-out founders. Problem-aware stage."
"Give me 5 concepts for [product] with hooks, visual format, and the mechanic behind each."
"Turn concept 3 into a production brief using our template."
Performance
"Show me our top 10 Meta creatives by ROAS over the last 30 days."
"Which creatives have high spend but low ROAS? Flag any to cut."
"How does our CTR compare to benchmarks for our category?"
Competitors
"Find [competitor] in the ad library and show me what they're running."
"Set up a weekly competitor scan for [brand 1] and [brand 2] and post to #creative-team every Monday."
The Brain
"Save this framework and reference it whenever I ask for a brief."
"Remember that we never use urgency-based messaging. It's off-brand for us."
Deliverables and routines
"Build me a weekly performance report I can share with my team."
"Every Monday at 9am ET, post my top 10 Meta creatives by ROAS to #creative-reports."
"Generate a landing page CRO audit for [URL]."
What do I do if a response misses the mark?
Don't start over. Tell Runneth what's off in the same chat and it reworks it on the spot.
Output isn't what you pictured. "Make it shorter," "lead with the data," "give me three more options."
Something looks inaccurate. "That ROAS looks off, double-check the date range." Runneth retraces the figure and corrects it.
It misread you. "I meant TikTok, not Meta." Point it in the right direction.
Format isn't useful. "Make this a doc I can share," "put this in a table."
Tip: The more specific your feedback, the better the fix. When something should stick, say so ("always format reports this way") and Runneth remembers.
Note: If it still feels off after a couple of rounds, flag it to the Motion team and include your chat URL.
Is my data secure?
Yes. Runneth is built to keep your data isolated and under your control.
Single-tenant by design. Each organization gets its own dedicated VM and encrypted storage. No shared storage, no cross-organization access.
Encrypted end to end. TLS 1.2+ in transit, AES-256 at rest.
SOC 2 Type I attested, with Type II in progress.
Never trains on your data. Runneth runs on third-party foundation models whose terms state your data is not used for training.
Connected on your terms. Every integration is authorized by you, scoped by permissions, and revocable at any time.
👉 Full details are at runneth.com/security.
Notes for agencies and teams
⚠️ Keep Runneth on internal channels. Anyone in a channel can ask Runneth about your workspaces, so add it only to internal team channels, not shared client channels.
⚠️ Agencies: The Brain is scoped to a Motion organization and shared across everyone in it. For true separation between clients, give each client its own organization with its own Brain. Don't add Runneth to a client's own account.
How is Runneth priced?
Runneth is a monthly add-on to your core Motion plan. You always need an active core plan to use it.
Pricing scales with usage (credits), not ad spend.
Your pack includes your private VM, the Brain, the AI teammate in Motion and Slack, the integrations library, and an included credit allotment each cycle.
👉 See Runneth pricing and packs for how credits work.
Frequently asked questions
Do I need Runneth to use Motion? No. Runneth is an optional add-on. Your core Motion features are unaffected by adding or removing it.
What's the difference between Runneth and the Brain? Runneth is your creative strategy teammate. The Brain is its long-term memory.
Is the Brain shared across my team? Yes. Everyone in your organization reads from the same Brain. One save, everyone benefits.
Do I need to save my ad data to the Brain? No. Runneth already sees your Motion account data, ad library, and connected tools. The Brain is for context it can't see on its own.
Can Runneth connect to a tool that isn't listed? Yes. Runneth can connect to virtually any tool with an API through a secure credential connection.
Can I use Runneth in Slack? Yes. Once connected, tag @Runneth in any channel it has been added to, and set up routines that post on a schedule.
Does Runneth train AI models on my data? No. Runneth runs on third-party foundation models whose terms state your data is not used for training.
Is Runneth included in the Motion free trial? Not by default. If you add Runneth credits during a trial, your core Motion trial is extended.
What happens if I run out of credits? Runneth pauses until your next billing cycle or until you add more credits. Credits don't roll over.
Can an agency run multiple clients from one workspace? For true separation, no. Give each client its own Motion organization with its own Brain.
Why isn't Runneth using something I saved? It was likely saved without a note on when to use it. Re-save it with a trigger, for example: "use this brand voice for all ad copy for Brand X."
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Still need help?
Reach out to the Motion team by clicking the chat bubble in Motion, or email [email protected]. If your question is about a specific Runneth response, include your chat URL so we can take a look.
Disclaimer: Runneth is powered by large language models. While we've trained it extensively on marketing best practices, AI-generated responses may be inaccurate or incomplete. Please verify important information before relying on it.