Keeping everyone up to date on what’s launched, what’s working, and what actions to take next just got a lot easier with Launch analysis.
This article walks through how to set up your first launch analysis report.
Step 1: Set your spend threshold
The spend threshold is the minimum amount each creative will need to spend before it is eligible to be analyzed. Once a creative reaches the spend threshold it will be categorized as scaled and be eligible to be a winner, receive badges, and get flagged for opportunities. Set your desired spend goal right away so your Launch Analysis reports can start collecting accurate data.
To set your spend threshold, have an admin or owner:
Go to the Workspace Settings
2. Click “Goals.” This is where you’ll be able to set the analysis spend threshold for each one of your workspaces.
💡Pro Tips:
We require a minimum threshold of $500 (or the equivalent of your ad account currency) to ensure meaningful data analysis.
You must be an owner or admin to change the spend goal.
Step 2: Create a launch analysis report
Now comes the exciting part….
1. In your Workspace, click ‘Create report’ in the top left and select ‘Launch Analysis.’
2. In your new report, update the goal to reflect your business (ie ROAS of 2, CPA < $40, etc.)
Note: We currently only support goals based on Meta’s 7-day click, 1-day view attribution.
3. [Optional] Add filters based on naming or tags to focus the report on specific product lines or initiatives.
4. Toggle the date range to capture all the creatives launched within a specific period.
Note: Launch analysis will only show new creatives launched since the feature was added to your account.
Step 3: Customize your view
1. Adjust the performance time range to see how creatives performed during a specific period (14 days, 30 days, 90 days, 365 days).
2. Toggle between table and card view. Card view is especially helpful when viewing winners and opportunities.
3. Name the report and click "save" in the upper right-hand corner. Check back to see new creative launches and how they perform!
Learn more about launch analysis performance signals here!