Launch Analysis reports are currently only available for Meta.
Keeping everyone up to date on what’s launched, what’s working, and what actions to take next just got a lot easier with Launch Analysis.
Step 1: Set your spend threshold
The spend threshold is the minimum amount each creative will need to spend before it is eligible to be analyzed. Once a creative reaches the spend threshold it will be categorized as scaled and be eligible to be a winner, receive badges, and get flagged for opportunities. Set your desired spend goal right away so your Launch Analysis reports can start collecting accurate data.
To set your spend threshold, have an admin or owner:
Go to the Workspace Settings
Click Data Sources then click edit next to your Meta data source - This is where you’ll be able to set the spend threshold for each workspaces.
💡Pro Tips:
We require a minimum threshold of $250 (or the equivalent of your ad account currency) to ensure meaningful data analysis.
You must be an owner or admin to change the spend goal.
Step 2: Create a Launch Analysis report
Now comes the exciting part….
Click Create report in the top left and select Launch Analysis
In your new report, update the goal metric to reflect your business (ie ROAS of 2, CPA < $40, etc.)
Note: We currently only support goals based on Meta’s 7-day click, 1-day view attribution.
3. [Optional] Add filters to focus the report on specific product lines or initiatives.
4. Toggle your launch date range (at the top of the report) to capture all the creatives launched within a specific period.
Note: Launch analysis will only show new creatives launched since the feature was added to your account.
Step 3: Customize your view
Adjust the performance date range (above the table) to see how creatives performed over the last 14 days, 30 days, or 90 days.
Toggle between table and card view (next to the performance date range. Card view is especially helpful when viewing winners.
Name the report and click Save in the upper right-hand corner. Now you've got one report to track new creative launches and performance over time.
To share the report with your team or clients, add them as users and send them a direct link!
Learn more about Launch Analysis performance signals here!
FAQs
Can I edit the metrics table on a Launch Analysis report like on other reports?
Not right now. The Launch Analysis report is designed to show a quick summary of recently launched creative with higher-level metrics, rather than the deep dive you can do on other report types.