Build your landing page optimization report
Start by creating a new Top performing report. Give it a clear name like "Landing page iterations" or "Change landing page" and add a quick description so your team knows what it's for.
Set up your filters
You'll want to focus on ads that actually matter to your bottom line:
Add a spend filter
Go to Add filter
Select Spend > $1,000 (or a number that shows significant spend in your account)
This filters out low-spend ads and focuses on your real scalers
Add performance metrics
Click score > 70 - These ads are getting people to click through
Convert score < 70 - But they're not turning into purchases
Convert score tracks purchases by default. If you're optimizing for app installs or other conversions, swap it out for the metric that matters to you.
Customize your view
Switch to card view
Card view puts your creatives front and center with performance metrics clearly displayed. To set it up:
Toggle to Card view at the top of your report
Click Add metric
Add the performance metrics that matter most to you (in this case, Click score & Convert score)
Sort by Convert score
Jump down to the table view and sort by convert score (lowest to highest). This surfaces the ads that need the most help with their landing pages.
Analyze with AI tags
Motion's AI tags help you spot patterns across your underperforming ads:
Messaging angle - What's the core message?
Intended audience - Who's this targeting?
Hook tactics - What's grabbing attention?
Add these tags (and more) to your card view to see everything at a glance.
The key question to ask
Look at each high-click, low-convert ad and ask: Are users getting the same experience when they land on my page?
If your ad promises one thing but your landing page delivers something different, that's your disconnect. Match your landing page messaging, visuals, and offers to what got people to click in the first place.
Need help?
Still not seeing the results you expect? Hit the chat bubble in the bottom right or email [email protected], and we'll help you dial in your landing page strategy.