Want to see what videos capture the most attention, to pull inspiration from? Check out this lesson on how to build a Top Hook report!
Hop over to our next lesson on how to Keep an Eye on Creative Fatigue.
Pro tip for video analysis: filter by length
When you're focused on video analysis, try filtering by ad length. This works for both top performing reports and comparative reports.
Click on filter >> ad setup >> Ad length
Select or rule out the time ranges you want to focus on (0-15 seconds, 15-30 seconds, etc.) and click Continue.
For top performing reports - you can also toggle ad length to display on your thumbnails. This makes it easier to see runtime at a glance while analyzing.
Note: This filter is exclusively for Meta reports.