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Tell stories and build hypotheses with metrics
Carissa avatar
Written by Carissa
Updated over 11 months ago

Metrics can tell us a story of why an ad is working or why it is not working. Dive into our metrics cheat sheet and explore the metrics you should be tracking!

Hop over to our next lesson on Sharing Insights Outside of Motion.


​Resources:

Access our Metrics Cheat Sheet here! (Select File > Make a Copy for your own use)

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