Here's how to set up your Motion workspace and get the most out of your reports.
Organizing with folders
Keep everything tidy by creating folders for your reports. Click the + sign next to Folders in your workspace, give it a name, and start organizing.
Nested folders: You can now create folders within folders for even more organization. Some teams organize by team member, others by campaign stage or creative frequency - whatever works for you!
Quick search: With all those folders, use the search icon to find what you need fast. Type something like "top" and Motion will show you all your top ads, hooks, and copy reports, plus which folder they're in
Report types
Motion has three main report types:
Launch report:
Track your weekly creative progression at a glance. See how many creatives you launched, how many scaled (hit your spend threshold), and how many were winners. Teams often use this to calculate hit rates
Top performing report:
This is your workhorse. It's got the most features and you'll probably use it most often. Perfect for creating "what's working" reports
Comparative analysis report:
Use this to validate patterns you're seeing and compare different elements visually
Setting up a Top performing report
Let's walk through creating a "what's working" report:
Select Create report >> Top performing from the left menu bar
Set your date range to pull in the right creatives
Check your grouping:
Motion defaults to grouping by Creative, which aggregates performance across ad sets and campaigns based off the creative ID so you can see the true performance of each creative
Add filters to focus your view:
Filter by campaign (like "retargeting") to see what's working in specific areas
Add performance filters to remove low-spend creatives (for example, spend greater than $1,000 and ROAS greater than 2)
Layer on multiple filters to get really focused
Choose your metrics:
Add things like Click-through rate, conversions, ROAS, and CPA.
Add AI tags to analyze qualitative elements alongside your numbers. Motion's AI processes creatives across seven categories. Try adding Messaging angle, Asset type, and Visual format to your cards
Hit save when you're done!
Pro tip: Use the Analyze this report AI task when you're ready. Motion will identify patterns in your report and show you what's working in your Motion Inbox.
Creating Comparative analysis reports
Spotted a pattern like "product images with text are crushing it"? Validate it with a Comparative report.
Create a new Comparative analysis report
Select one of Motion's AI tags from the Group by dropdown to automatically group your creatives
Add your metrics (click-through rate, ROAS, etc.)
See how creatives are performing side-by-side within a specific tagging category
Apply the same filters you used in your top performing report for consistency
You can also create custom groups based on filters - like comparing all image ads vs. all video ads.
Time-saving tricks
Duplicate reports:
Want to tweak a report without messing up the original? Duplicate it by clicking on the three buttons next to the report. Change one filter or element while keeping everything else the same.
Duplicate entire folders:
This is huge for agencies or brands running multiple campaigns. Duplicate a whole folder of reports, then just swap out the campaign name filter. All your reports stay consistent across funnel stages (prospecting, retargeting) or clients.
Duplicate to different workspaces:
Agencies can duplicate folder structures across client workspaces to maintain consistency.
Need help?
If you have questions about setting up your workspace or reports, click the chat bubble in the bottom right corner and we'll help you out.