In this video Kyra Richards, our Creative Strategy Lead, walks you through our metrics cheat sheet, which will guide you on ways to tie metrics to the customer journey!
In this video, we cover:
0:00 The importance of understanding metrics, and turning metrics into actionable insights for future creative iterations
0:29 Capturing Attention - the importance of hooks, and how to measure this with Motion metrics
2:20 Hold Attention - measuring post hook to the end of the video performance, while seeing where iterations can be made in that stage
4:09 Get People to Site - How call to actions (CTA's) are performing
5:39 Drive Engagement on Site - a customers experience with the initial landing page
7:22 Win the Purchase (or desired action) - driving clients to the right page, and exploring opportunities to increase AOV