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Getting started with YouTube reporting in Motion

Pull in your advertising data from Youtube to build reports and make creative decisions on ad performance.

Kyra Richards avatar
Written by Kyra Richards
Updated today

Add YouTube as a data source to a workspace

Eligibility: Only Owners or Admins in Motion can connect new data sources. Log into one of these member account types (or ask your team!) before moving to the next step.

To add YouTube as a data source to any of your workspaces:

  • Ensure you are in the workspace you want to connect YouTube to, or create a new workspace.

  • Select the top left menu, and choose Workspace settings

  • On the Data source tab, select Connect next to YouTube, and choose your ad account.

  • You should now see YouTube added as a data source to the selected workspace.

You’re ready to start building reports with your YouTube ad data!

Note: some legacy plans have a limit on data sources, if you see a message about this reach out to our team to discuss upgrading your plan to get unlimited data source connections.

Heads up: If you run campaigns that share creative names across different platforms (e.g., Facebook and YouTube), Motion might aggregate data for these campaigns. We recommend distinguishing between platforms in your naming.

How to build reports using YouTube data

Tip: YouTube can pull in a window of 365 days at a time for reports.

Get started with building reports in Motion for YouTube:

  • For YouTube to work in Motion, we need the connected profile to have manager-level access within Google Ads

  • Click Create report, and select a Top Performing report or Comparative Analysis report.

  • Make sure you have YouTube selected as the data source in the top-right corner

  • Now select any metrics you’d like to compare to build your YouTube reports!


Finding additional metrics for YouTube reports

If you don't see the metrics you're looking for, there is a chance the metric is still in Motion. We have additional metrics you can pull into a report that aren't automatically selected.

  • To see additional metrics, select + Add metric below your report chart and above your data table.

  • From here you can type in the metric you are looking for (2), and check off the additional options you’d like to add in

  • You also have the option to arrange the order of the metrics in your column (3) and can then save it as a preset (4) if you’d like to use these metrics in another report!

Please note: If you have a Northbeam account connected to your YouTube data source in Motion, Northbeam ROAS is not available for YouTube reporting.

If you need further support, feel free to drop us a line by clicking the chat bubble on the bottom right corner to chat with one of our specialists!

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