Creating a YouTube comparative report
Click on Create report and pick Comparative analysis.
f your account includes other ad platforms like Meta or TikTok, make sure you’ve selected YouTube in the top right drop-down menu.
Setting up your comparative report
1. Define your groups: Decide how you want to group your data. You can compare campaigns, ad groups, or other elements based on your naming conventions. For instance, compare Campaign A against Campaign B or compare all skippable ads against shorts (as long as it is in your naming!).
2. Set your metrics & date range: Pick the metrics you want to compare, like Spend or View-through conversions. You can adjust the date range to focus on recent performance or take a longer view.
3. Analyze the Results: Visualize your data with bar or line charts. This allows you to easily see trends, such as one campaign overtaking another in the last two weeks.
4. Experiment with granularity: Drill down into specific ad sets or content types. Sometimes the most actionable insights come from a detailed comparison rather than a broad overview.
5. Watch trends over time: Use the line chart view to track how performance evolves. This can help you identify patterns, such as which days of the week yield the best results or how changes in spend impact conversions.
Pro-Tip: Leveraging consistent naming conventions make it easier to group and compare campaigns. Consider establishing a standard format that includes key identifiers like campaign goals, target audiences, or creative types. To learn more about naming conventions and how to set them up, check out this article!
If you have any questions, feel free to reach out to us!