Creating a new report
Click the Create Report button in the top left corner
Select Top Performing from the report options
Configure your report settings using the three main components:
1. Date range selection
Select the time period for analyzing ad performance:
Choose from presets (e.g., Today, Yesterday, Last 7 days, Last 30 days, etc.)
Use Last... Days for custom day ranges
Select specific dates using the date picker
2. Performance filters
Filter your data to focus on specific campaigns and performance criteria:
Naming convention filters
Filter by strategy, campaign type, or custom naming patterns
Example: Filter for "Evergreen" campaigns or "Performance Marketing" initiatives
Performance metric filters
Set minimum thresholds for key metrics
Example: Spend > $1,000 AND ROAS > 2.0
Non-qualifying ads are automatically excluded
3. Grouping options
Choose how to aggregate and display your data:
Creative - Aggregates performance across all ads using the same creative ID
Ad Name - Shows individual ad performance
Copy - Groups by ad copy variations
Headline - Groups by headline variations
Landing Page - Groups by destination URL
Customizing your report view
Table settings
Click Table Settings to customize metrics
Add, remove, or rearrange columns using the metric selector
Access custom conversion events at the bottom of the metrics list
Save your configuration as a preset for future use
Display options
Choose from three visualization modes:
Line Chart - Review performance trends over time, including Creative fatigue
Bar Chart - Compare performance across assets
Tile View - Display creative thumbnails with up to 6 metrics
Tip: In Tile View, drag and drop metrics to reorder them according to priority.
Saving and sharing reports
Save your report
Click the save button
Enter a descriptive name
Add an emoji for visual reference (optional)
Reports are automatically accessible to all team members in your account
Share with external team members
Click Share report
Create a snapshot ("carbon copy" of the current report)
Add a description
Share the URL with anyone, regardless of Motion access
AI-Powered features
Automatic creative tags
Motion's AI automatically tags your creatives across multiple dimensions:
Asset Type
Visual Format
Intended Audience
Messaging Angle
Seasonality
Offer Type
Hook Tactic
Headline Tactic
Use cases:
Identify patterns in winning creatives
Assess creative diversity for Andromeda optimization
Gain insights into how Meta's AI categorizes your content
AI analysis
Click Analyze this report to generate automated insights:
Analysis of top two performance metrics
Identification of what's working vs. underperforming
Actionable recommendations for optimization
Results delivered to your Motion Inbox
Deep dive analysis
Access detailed insights by clicking on any creative:
AI tasks
Click on Creative insights for AI-generated tips on each creative
Performance Tab Features
Video analysis - Audience retention graphs for video content
Placement breakdown - Performance variations across ad placements
Demographics - Gender and age performance breakdowns
Best practices
Build a report library - Create saved reports for recurring analysis needs (weekly, monthly reviews)
Use consistent filters - Maintain standard performance thresholds across reports
Monitor creative diversity - Aim for variety in AI tags to optimize for Andromeda
Regular analysis - Schedule routine report reviews to identify emerging trends
Support
For additional assistance with reports or Motion features, use the in-app support chat to connect with our team.