Motion and Ads Manager numbers don't match? Here are the four most common reasons:
Undetected global filters
Motion reports can have global filters applied to focus on specific areas. When you're troubleshooting data discrepancies, always check that your Motion filters match what you're looking at in Ads Manager.
Different attribution windows
Motion defaults to 7 Day Click | 1 Day View attribution, but you can change this in two ways:
Setting your default attribution window:
Your default attribution window lives in Workspace settings >> Data sources. Whatever you set here (like 7 Day Click | 1 Day View) will apply to any new reports you create.
Changing attribution for individual reports:
In Top creative or Comparative analysis reports, you can override the default attribution settings for that specific report. Just click the Custom dropdown >> Customize columns, and you'll find the attribution settings in the bottom left of the pop-up.
If your ad sets in Ads Manager use different attribution windows, you'll see different results within Motion.
Check out this article for a deeper dive: How to change the attribution window in Motion?
Different date ranges
Make sure the date range you've selected in Motion matches Ads Manager. You can adjust by selecting the Date range filter within a Top performing or Comparative analysis report.
Confusion between grouped and broken down metrics
Motion allows you to group by different elements like Ad name, Creative, Copy, Headline, or Landing page. Be sure to group by Ad name in order to have the most comparable results with ads manager. This can be adjusted by selecting the Group by filter in your global filters.
Multiple ads can be grouped together in the table under the visualization. To see individual ad-level data instead of grouped data, click on the Ad breakdown in table view. This view will display each ad individually.
Need more help?
If you're still having trouble getting your data to match, click the chat bubble in the bottom right corner and we'll help you sort it out.
When you reach out, include a screenshot of your Ads Manager (Meta, TikTok, Google, etc.) that shows:
Full screen with date range and attribution windows visible
The campaign, ad set, or ads you're looking at
Any metrics where you're seeing discrepancies (make sure the columns are fully expanded so we can see the complete metric names)
This will help us troubleshoot faster and get the issue fixed in no time!
FAQs
Do attribution settings affect spend in my Motion reports?
Answer: No. Attribution settings do not affect spend within reports.