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The only creative reference system you need

Stop losing your best ideas, use this template instead. One doc to organize all your creative ideas, inspiration, and to-dos.

Ed Ilnicki avatar
Written by Ed Ilnicki
Updated today

If your creative memory lives in buried tabs, scattered threads, and forgotten docs, we got you.

We built this reference system to keep everything in one place: ads you're studying, links to reports you want to revisit, and space to dump those 2am campaign ideas.


​The creative strategists who crush it all have a system like this. It's not perfect, but it's the difference between scrambling pre-launch and having your best thinking ready to go.

Start small with three ads you love, and let us know if you need a hand getting organized!

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