Welcome to Creative Highlights—your new personal assistant for running weekly creative meetings. This new high-level view of your Motion reporting will give your team clear insights in just a few minutes, including: your top creatives leaderboard, performance trends, and new opportunities. 📊
Creative Highlights is currently only available for Meta.
How to find Creative Highlights
To view your weekly results, sign in to Motion and select ‘Creative highlights’ on the left sidebar.
Account overview
Your overview covers macro trends in your account over the last 7 days:
Total spend and a week-over-week comparison
Your average goal metric (ROAS, CPC, etc.) from your ad account and a week-over-week comparison
The number of creatives launched
Use your overview as a performance pulse check on how your ads account is doing and what’s changed in the last week. Great for team leaders who need a quick recap.
Top creatives
Your weekly ads leaderboard ranks your top-performing ads based on spend. Use this billboard to track which creatives are driving results over time.
It showcases how your rankings have changed, how long an ad has been on the leaderboard, when it peaked, and its spend and average goal metric.
Your performance data will be updated daily to give you the most current look possible.
Performance trends
Track the biggest weekly shifts in scaling, declining, new, and paused creatives to stay on top of performance trends.
Use these categories to make decisions like doubling down on a winner or investigate a declining ad.
Opportunities (beta)
Here you’ll find AI-generated recommendations to enhance your creative’s performance, like adding a text overlay to a video with a drop-off problem.
Click ‘view details’ for each opportunity to see:
Strengths—like a high watch score
Weaknesses—like a low click score
And suggestions to fix the gap—like reinforcing your value proposition at a specific point in your video
Here’s an example of suggestions for one of our ads:
Consider this your built-in creative strategy assistant, helping you turn good ads into great ones.
Tip: Our model is cautiously selective and should only push suggestions that it has a high degree of confidence in. So you won’t always see opportunities come up in your account.
Achievements
These badges are awarded for top performing creatives in metrics like:
Top watch—audiences tend to watch these creatives for longer
Top click—these creatives are effective at driving clicks
They’re basically stickers for grown-ups—and they’re a great way to share the love with your team.
And that’s Creative Highlights! Use it to speed up your weekly team reviews, keep everyone updated, and find more opportunities to ship world class creative. 🚀