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Getting started with the LinkedIn integration (beta)

Take your B2B ads to the next level by pulling in advertising data from LinkedIn.

Ed Ilnicki avatar
Written by Ed Ilnicki
Updated over a month ago

Beta: As a brand new feature that we're continuing to test and improve, please note that some bugs may arise. Your feedback is always valuable—let us know if something doesn't work as intended.

With the new LinkedIn integration (beta) you can extend Motion's functionality to your B2B ads!


Add LinkedIn as a data source to a workspace

Eligibility: Only members listed as 'Owner' or 'Admin' in Motion are able to enable this integration. Log into one of these member account types before moving to the next step.

To add LinkedIn as a data source to any of your workspaces:

  • Ensure you are in the workspace you want to connect LinkedIn to. Select the top left menu, and choose ‘Workspace settings

  • On the Data source tab, select ‘Connect’ next to LinkedIn, and choose your ad account.

  • You should now see LinkedIn added as a data source to the selected workspace.

Now you’re ready to start building reports with your LinkedIn ad data!

If you see a pop up message not allowing you to add LinkedIn, please reach out to our team to chat about adding an extra data source to your plan!

How to build reports using LinkedIn data

Tip: LinkedIn data currently works with Top Performing reports only, and grouped by Ad Name.

Get started with building reports in Motion for LinkedIn:

  • Click ‘Create report’, and select a Top Performing report

  • Choose the data source in the top right corner to ensure you have LinkedIn selected

  • Now select any metrics you’d like to compare to build your LinkedIn reports!

Tip: if you can't see image/video previews of your ads, open a separate browser window and log in to LinkedIn.

Given the beta nature of this integration, we'd appreciate your feedback on additional metrics that would be most useful for you—drop us a line by clicking the bubble in the bottom right corner to chat with one of our specialists!


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