Getting started
Click Create report and select Comparative analysis
Give your report a title
Define your comparison groups using filters
Setting up comparison groups
You can group ads in multiple ways:
1. Using naming conventions
If your ad names contain the elements you want to compare (like hook tactics), set filters based on ad name:
Select Ad name as your filter type
Add filters for each element you want to compare
Example: Create separate groups for "urgency", "question", and "social proof" hooks
Each group will appear in the bar chart with its performance data
2. Using AI tags
Skip the manual setup by leveraging Motion's AI tags:
Select from pre-defined categories like messaging angles
Groups are automatically created based on AI classifications
No filter setup needed – just select and analyze
Other grouping options
Campaign name – Compare entire campaign performance
Landing pages – See which destinations convert best
Launch dates – Track performance by when ads went live
Product lines – Compare different products or services
Reading your results
The bar chart displays key metrics for each group:
Add metrics like Hook score, ROAS, or Spend to compare performance
Click any group to see individual ads within that category
Use the table view below for detailed metric breakdowns
Making decisions from the data
Look for clear winners and losers:
High-performing groups → Scale and iterate on these strategies
Underperformers → Consider pausing or killing these approaches
Middle performers → Test variations to improve results
Creating follow-up reports
Found a winning group? Create a dedicated Top performing report:
Click on the group you want to track
Select Create top performing report in the top right-hand corner
Monitor those specific ads in a separate report
Ideas for comparison reports
Ask yourself: What do I want to validate or test?
Common comparisons:
Different influencers you're working with
Funnel stages (top vs. middle vs. bottom)
Creative formats (video vs. image vs. carousel)
Audience segments
Seasonal campaigns
Offer types
The key is identifying patterns that help you make smarter creative decisions and optimize your ad spend. Happy reporting!