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Why can't I add the Frequency or Reach metric to my reports?

Kyra Richards avatar
Written by Kyra Richards
Updated over a month ago

Unique metrics, like Frequency, reach, estimated ad recall rate, and unique clicks cannot be displayed in Motion.

Recently, Meta has been phasing out unique metrics from their API. To keep everything running smoothly, we’ve proactively removed them to prevent any future issues on the platform. We're continuing to prioritize the reporting and workflows that matter most to the majority of our customers.

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