The Motion and Northbeam integration helps you bring advanced attribution data directly into your Motion reports. By connecting Northbeam to Motion, you can unlock a clearer picture of your ad performance and make more confident scaling decisions.
In this guide, we’ll cover:
What the Motion <> Northbeam integration does
How to connect Northbeam to Motion
Troubleshooting common issues
Best practices for using Northbeam data inside Motion
What is the Northbeam integration in Motion?
Northbeam is a popular attribution platform that helps brands measure the true performance of their paid media. When connected with Motion, you can:
Enrich your Motion reports with Northbeam metrics
Compare performance across different attribution models
See how Northbeam-measured ROAS and conversions line up against platform-reported data
This integration is especially useful for growth marketers and media buyers who want more accurate insights than ad platforms alone can provide.
How to connect Northbeam to Motion
Eligibility: Only members listed as 'Owner' or 'Admin' in Motion are able to enable this integration. Log into one of these member account types before moving to the next step.
To get started, log into your Motion account, and follow these steps:
Go to Workspace Settings > Data Sources
Select Edit on your Meta/TikTok/Youtube connection.
Note: Northbeam is not supported with LinkedIn
Scroll down to Data enrichment and select Connect next to Northbeam.
The pop-up will ask you to authenticate the connection through a Northbeam login window – go ahead and click to authenticate.
5. Fill out the attribution details in the next window and hit ‘Save.’ Your window will go into a refresh mode and reload with Northbeam data sources now connected to your Motion.
Now you’re ready to start building reports using Northbeam’s insights!
Using Northbeam data inside of Motion
Tip: Northbeam data currently only works with Top Performing reports, and grouped by Ad Name.
Tip: Northbeam can pull in a window of 365 days at a time for reports.
To add Northbeam metrics in Motion, open any top-performing report and click the Add Metric button. From there, search for “Northbeam” and select from the full list of available Northbeam metrics, such as attributed conversions, ROAS, and revenue. This allows you to easily layer Northbeam attribution data onto your Motion reports for deeper performance insights.
Filtering by Northbeam metrics
You can also filter Motion reports using Northbeam metrics like Impressions, Spend, and Visits. To do this, open your top creative report, click on the Add Filter button, and search for the Northbeam metric you want in the search bar. Set your conditions, click Apply, and your report will instantly filter by Northbeam attribution data. This helps you quickly identify high-performing ads based on trusted Northbeam insights.
If you need further support, drop us a line by clicking the chat bubble on the bottom right corner to chat with one of our specialists!