Northbeam is a first-party data collection tool that uses machine learning to best stitch, map, and clean the data, and then uses proprietary analytics models to best interpret the data.

This universal ad attribution platform is used by marketers to learn exactly how ad spend is performing – and how to scale it.

Now, you can access Northbeam’s first-party data in Motion and leverage first-party data to dive deeper into your creative profiling with breakdown metrics like ‘New Visits,’ ‘New Transactions,’ and ‘Returning Transactions.’ Here’s how you can set it up:

To get started, log into your Motion account, click the top left drop down menu to select your Workspace, and click ‘Workspace Settings.’ Under ‘Data Sources’ on the top tab, click the button labelled ‘Add data enrichment’ to connect the integration.

4. The popup will ask you to authenticate the connection through a Northbeam login window – go ahead and click to authenticate.

5. Fill out the attribution details in the next window and hit ‘Save.’ Your window will go into a refresh mode and reload with Northbeam data sources now connected to your Motion.

Now you’re ready to start building reports using Northbeam’s insights.

Click on any ‘Top Performing Ad Report’ and add Northbeam as a metric! To do so you can select the ‘Add Metric’ button, and search for Northbeam to choose from a list of Northbeam metrics.

And here we go!

If you need further support, feel free to drop us a line by clicking the chat bubble on the bottom right corner to chat with one of our specialists!