Ad Types in Motion
There are two places you'll find ad types in Motion:
Card View
Ads are labelled on Motion card view according to their ad type.
Filtering Ads
Ads in Motion can be filtered by ad type.
What do these ad types mean?
Image
Image assets. If a Facebook ad is multi-creative (and not DCO), but all multi-creatives (placements) are images, then it’s labelled as an image.
Video
Video Assets. If multi-creative (and not DCO) but all multi-creative (placements) are videos, then it’s labelled as a video.
Carousel
If we determine that they have cards (multiple images multiple videos) in their ads. If multi-creative (and not DCO) but all multi-creatives are carousels, then it’s labelled as a carousel.
Feed
DPA/DABA (anything using a product catalog or product sets in the ad).
Instant Experiences
If they’re using a CANVAS link then it’s an instant experience.
Mixed Creative
If they're running ads with mixed creatives in different placements, it will be labeled as a Mixed Creative. Ex: if an ad uses an image in one placement (story), but a video in another placement (feed).
For specific types of ad types, such as Page Posts or Dynamic Creatives, you can find these under the Ad Setup > Ad Distribution Format filter.
Page Post
If they’re running the asset through a page and we can’t get access to the ad to determine what type it is, then it is a page post.
Dynamic Creative
If they're running multiple versions of copy, asset, headline, all under one ad name, this would be a Dynamic Creative. Dynamic Creatives override any other ad type. If it is labelled on Facebook as a Dynamic Creative, it is a Dynamic Creative.