Ad Types in Motion
There are two places you'll find ad types in Motion:
Card View
Ads are labelled on Motion card view according to their ad type.
Filtering Ads
Ads in Motion can be filtered by ad type.
What do these ad types mean?
Image
Image assets. If a Facebook ad is multi-creative (and not DCO), but all multi-creatives are images, then it’s labelled as an image.
Video
Video Assets. If multi-creative (and not DCO) but all multi-creative are videos, then it’s labelled as a video.
Carousel
If we determine that they have cards (multiple images multiple videos) in their ads. If multi-creative (and not DCO) but all multi-creatives are carousels, then it’s labelled as a carousel.
Feed
DPA/DABA (anything using a product catalog or product sets in the ad)
Instant Experiences
If they’re using a CANVAS link then it’s an instant experience.
Page Post
If they’re running the asset through a page and we can’t get access to the ad to determine what type it is, then it is a page post.
Dynamic Creative
DCO overrides any other ad type. If it is labelled on Facebook as a DCO, it is a DCO.
Multi Ad
When broken down by ad name: if several ads of different types have the same name we group them together as a Multi Ad. (i.e. they have an image and video with the same name, we’ll group it as a multi ad). If they’re all images then we default to image. If they’re all videos then we default to video. If the types don’t match then it’ll be a multi ad. Any ad on FB that we determine are multi-creative but we can’t determine the type, will also be a multi ad as well.
Multi-Creative
Ads that have multiple image, headline, text, LP, video, assets (will include DCO every time).