Hopefully, you've already read our 2025 Creative Trends report like 10 times because you just can't get enough. It's full of juicy insights about what's hot right now in DTC ad creative.
A great example is trend #4: The Education Advantage. Consumers have a lot of options (more than ever) so establishing expert guidance goes a long way to building loyalty. Long-form content is getting more spend as brands focus on education upfront and introduce their product much later.
But it's not easy to translate that insight into execution, so Carissa deconstructed our exact process for deploying trend #4. Check it out. 👇
Here's Carissa's checklist:
Start with some internal research. Use Motion or run your own analysis to see what messaging is driving the best ad engagement rates with your audience.
Build your script. Take those insights and draft the key points of your narrative with an emphasis on teaching your audience something valuable.
Brainstorm some hooks. Use questions, teasers, surprises, loss aversion, or other hook tactics to brainstorm a few different lines you can splice onto the beginning of your ad narrative.
Find creative inspo. Use Creative Research in Motion or your own process to find a style reference for what you want your finished product to look like (low-fi, hifi, retro, etc). Here's our board for The Education Advantage.
Construct your set + film. Set up your camera and lighting to achieve the desired effect and then start recording your ad. Make sure you record extra takes - having too much content is always better than having to re-record.
Complete post-production edits. Pick your best takes, erase your background (Veed), add screen recordings (Screen Studio), generate captions (also Veed), add some music (Artlist), and export that ad.
Keep the flywheel spinning. These new ads will generate new insights which will then inform your next batch of educational content. 🔥
Hope that helps you put trend #4 into action. If you have any questions, let us know!