With custom events, you’re in control of monitoring actions that are uniquely important to your business. Whether it's a special button click or a specific page visit, you can track what’s relevant to your goals.
The best part? Motion fully supports custom events, so once you've set them up in Meta, you'll be able to see those metrics reflected in your Motion reports.
Why Set Up Custom Events?
Custom events let you tailor your tracking to measure exactly what matters to you. If there’s an action on your website you want to monitor—whether it's someone clicking a “Buy Now” button or hitting a specific landing page—you can easily set it up as a custom event.
Even better, you can use these events to optimize your ad campaigns, making sure your ads are shown to users most likely to take those actions. Once set up, you’ll see all your custom event data reflected in your Motion reports for easy analysis.
How to Set Up Custom Events in Meta
1. Access Events Manager
Log in to Meta Ads Manager and head over to Events Manager under the menu (≡).
2. Choose Your Pixel
Select the Meta Pixel that’s tracking activity on your website. If you need to set up a Pixel first, check out the guide here.
3. Create a Custom Event
In Events Manager, select Custom Events from the left-hand sidebar and click on Create Custom Event.
4. Define Your Custom Event
Here’s where the magic happens! You can define your event by:
Choosing a URL rule (e.g., “URL contains” or “URL equals”) for tracking page visits.
Setting button click rules for tracking clicks on specific buttons.
Adding additional parameters like the value of a purchase or product categories if needed.
5. Test Your Custom Event
After saving your event, test it by performing the tracked action on your website. Check Events Manager to ensure the event is triggered correctly.
6. Activate & Optimize!
Once the event is live, you can use it to optimize your campaigns. Whether it’s a button click or a unique action, you can now target users most likely to perform that action, improving your campaign performance.
Tracking Custom Events in Motion
With Motion, you’ll be able to see all your custom event metrics in our reports. This means no extra setup—just seamless reporting on the actions that matter most.
Pro Tip: Before running your ads, test your custom events to make sure they’re tracking properly. Head to Events Manager, perform the action (like a page visit), and confirm the event is triggered. This way, your reporting will always be on point.
For a deeper dive, check out Meta’s official resource on custom events here.
Let us know if you have any questions by chatting with us at anytime!