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Facebook Ad Types in Motion
Facebook Ad Types in Motion

Motion labels Facebook ads in card view and allows for filtering by ad type. Learn what each of these ad types means.

Elliott Brand avatar
Written by Elliott Brand
Updated over a week ago

Ad Types in Motion

There are two places you'll find ad types in Motion:

Card View

Ads are labelled on Motion card view according to their ad type.

Filtering Ads

Ads in Motion can be filtered by ad type.

What do these ad types mean?


Image assets. If a Facebook ad is multi-creative (and not DCO), but all multi-creatives (placements) are images, then it’s labelled as an image.


Video Assets. If multi-creative (and not DCO) but all multi-creative (placements) are videos, then it’s labelled as a video.


If we determine that they have cards (multiple images multiple videos) in their ads. If multi-creative (and not DCO) but all multi-creatives are carousels, then it’s labelled as a carousel.


DPA/DABA (anything using a product catalog or product sets in the ad).

Instant Experiences

If they’re using a CANVAS link then it’s an instant experience.

Mixed Creative

If they're running ads with mixed creatives in different placements, it will be labeled as a Mixed Creative. Ex: if an ad uses an image in one placement (story), but a video in another placement (feed).

For specific types of ad types, such as Page Posts or Dynamic Creatives, you can find these under the Ad Setup > Ad Distribution Format filter.

Page Post

If they’re running the asset through a page and we can’t get access to the ad to determine what type it is, then it is a page post.

Dynamic Creative

If they're running multiple versions of copy, asset, headline, all under one ad name, this would be a Dynamic Creative. Dynamic Creatives override any other ad type. If it is labelled on Facebook as a Dynamic Creative, it is a Dynamic Creative.

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