Ad Types in Motion
There are two places you'll find ad types in Motion:
Ads are labelled on Motion card view according to their ad type.
Ads in Motion can be filtered by ad type.
What do these ad types mean?
Image assets. If a Facebook ad is multi-creative (and not DCO), but all multi-creatives are images, then it’s labelled as an image.
Video Assets. If multi-creative (and not DCO) but all multi-creative are videos, then it’s labelled as a video.
If we determine that they have cards (multiple images multiple videos) in their ads. If multi-creative (and not DCO) but all multi-creatives are carousels, then it’s labelled as a carousel.
DPA/DABA (anything using a product catalog or product sets in the ad)
If they’re using a CANVAS link then it’s an instant experience.
If they’re running the asset through a page and we can’t get access to the ad to determine what type it is, then it is a page post.
DCO overrides any other ad type. If it is labelled on Facebook as a DCO, it is a DCO.
When broken down by ad name: if several ads of different types have the same name we group them together as a Multi Ad. (i.e. they have an image and video with the same name, we’ll group it as a multi ad). If they’re all images then we default to image. If they’re all videos then we default to video. If the types don’t match then it’ll be a multi ad. Any ad on FB that we determine are multi-creative but we can’t determine the type, will also be a multi ad as well.
Ads that have multiple image, headline, text, LP, video, assets (will include DCO every time).